A neighborhood gym with an urban feel, Flex Fitness: a Gem of a Gym

There are certain things these days that consumers expect from their purchases. Whether it comes from Newbury Street or Main Street, just about everyone wants to find that “happy medium” where they get a lot for less.

Well, through health and fitness comes wealth and happiness—depending on your meaning of wealth, that is—but losing money to gain health is not what Flex Fitness is all about.

Opening in 2007, Flex Fitness, located at 304 rear Lincoln Ave., was built with an exposed and unfinished look and style that far outdistances the boring, mega-mall style which has been popping up all over the region. You feel as though you’re in a giant urban loft—quite different from any fitness facility you’ve ever been to.

You’re not just another number at Flex Fitness, the atmosphere at the gym is almost “Cheers”-like—where everybody knows your name—and the one-arm curls are good for you.

“We have members of all ages, from 14-year-olds into the early 90′s,” said Richard G. Loud, Flex’s charismatic general manager. “we pride ourselves in being the cleanest and friendliest gym around. We care about our members and are quite often invited to the homes of members to be part of their family outings. That’s the type of atmosphere that you will find here. It’s like a big family and there is no intimidation factor that you might find at other local “Big Box” gyms.

Flex Fitness is also a place that can ignite your senses. When you walk through the glass entryway of Flex, the first thing you will always notice is the smiling face in the reception area. But the next thing you will definitely notice is your sense of smell—this is no sweaty gym! Thanks to their air purification system, the fresh air reminds you of a mountain top. And that’s a great place to be, starting at the top!

The next thing you will notice is the view: 13,000 square feet of work-out space to cover every part of your body.

The sound that hits you will be the state-of-the-art sound system that creates the beat to your next workout. No matter your age, the beat allows your youth to take hold!

The next sense that will peak your curiosity is your mind as it takes in the amount of fitness equipment, all new and the latest in technology. With brand names such as Cybex, Life Fitness, and PreCor, as well as top names in free weights and equipment, all provide the necessary tools to begin any workout.

And what about touch? Well then, let’s start with your feet. A separate room above the main workout space features dozens of cardio and elliptical machines such as treadmills and bicycles. There’s also a separate abdominals room to help trim that waistline with dumbbells and abdominal machines, ropes, and medicine balls in every weight imaginable.

Flex Fitness prides itself on its clean facilities for men and women featuring changing rooms and showers, cleaned daily and Flex also features free, safe and well-lit parking.

Flex offers a free 14-day membership with a free fitness assessment by NE1 Fitness This will help you start your workout program (no matter what your age or fitness level) to help you reach your goals.

Hours are Monday through Thursday, 5:00 a.m.-10:00 p.m.; Friday, 5:00 a.m.-9:00 p.m.; and Saturday and Sunday, 6:00 a.m.-7:00 p.m.

Call 781-231-3539 (FLEX) for information on a membership. Flex is offering a $19.99 per month deal for one of the premiere fitness facilities—that makes the best sense of all!

Drop by and see Rich for more information. They’re located just off Lincoln Ave. behind Cogliano Plaza and near Route 107 and Route 1.